Neuroscience for a better User Experience

Our aim is to promote a positive experience when using digital technologies. We combine expertise in cognitive neuroscience and positive psychology to design better products and services. We develop and transfer practical psychological and neuroscientific measurement methods to measure relevant cognitive and emotional factors of a good user experience. The findings aid us in deriving empirically based design guidelines for a positive user experience.

Services and Projects

Optimising the 25th hour

How will we work in self-driving cars in the future?

Emotion recognition during the use of electronic devices in everyday life

Physiology-based emotion recognition during the use of an everyday electronic device

Effects of the Device Qi-Shield (Waveguard GmbH)

Evaluation study on the neurophysiological and psychological effects of a lifestyle product

Illumind – rhythmic light effects on humans

What effects do specific light applications have on our brain and cognitive abilities? How must such light applications be designed so that they are perceived as pleasant?

CogniAffect - Interaktion affektiver und kognitiver Zustände

User state recognition - Decoding of emotional and cognitive processes and their interaction

Evaluation and validation of an assessment center on willingness to cooperate

The strategic change management of Deutsche Bahn AG (DB) has developed an assessment centre (AC) with a focus on the ability and willingness to cooperate.

Sleep quality and comfort in an automated vehicle

In the automated vehicle, there will be new ways for occupants to utilise their time. One of the greatest opportunities of automated driving is sleeping and relaxing in the car.